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Entrepreneurial Research: Industry Research

Industry Statistics & Trends

Web Resources: Industry Resesearch

What is an industry?

An industry is a group of competitors who manufacture, produce, and/or sell the same or similar products. Industries can be very narrowly or broadly defined based on who is included as a competitor. 

The U.S. government defines industries by NAICS (North American Industrical Classification System) codes.  An industry being defined at a 2-digit NAICS code level is defined at a broad level. An industry defined at a 6-digit NAICS code level is very narrowly defined.

The more specifically an industry is defined, the more challenging the research will be.

Domestic Analyst's Reports

Global Analyst's Reports

Industry Searches

To find a company's competitors, look up the company's NAICS code in Business Source Complete.

Additional Databases