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Gibson D. Lewis Library Libguides

Entrepreneurial Research: Industry Research

Industry Statistics & Trends

Web Resources: Industry Resesearch

What is an industry?

An industry is a group of competitors who manufacture, produce, and/or sell the same or similar products. Industries can be very narrowly or broadly defined based on who is included as a competitor. 

The U.S. government defines industries by NAICS (North American Industrical Classification System) codes.  An industry being defined at a 2-digit NAICS code level is defined at a broad level. An industry defined at a 6-digit NAICS code level is very narrowly defined.

The more specifically an industry is defined, the more challenging the research will be.

Domestic Analyst's Reports

Global Analyst's Reports